MOOREFIELD, W.Va. (November 15, 2025): After four decades of service through tremendous changes in the industry, Phyllis Cook has retired from Hardy Telecommunications’ Board of Directors.
Cook served in practically every capacity on Hardy’s board as a representative of the South Fork area, including terms as both president and vice president. Her tenure coincided with some of the most momentous developments in company history, including the construction of Hardy OneNet, which brought fiber-optic connections directly to customer homes. This made possible the broadband speeds we see today. Hardy OneNet also marked the beginning of Hardy’s operation as a TV provider.
Going back even further, Cook was part of the board when Hardy changed its name from Hardy Telephone Company to Hardy Telecommunications, signaling the advent of how the Internet would become a vital part of modern society.
“Phyllis has been a key figure in the growth of Hardy Telecommunications over the last 40 years,” said Hardy General Manager/CEO Scott Sherman. “Her years as President of the Board were marked with many improvements and advancements to the company. I had the privilege of working with her for almost half of those 40 years, and I will certainly miss her commitment and dedication to Hardy Telecommunications and the cooperative’s members.”
Sherman said Cook not only kept in mind the financial strength and position of Hardy Telecommunications as a company, but she also maintained her focus on what was in the best interest of the company’s members.
Current Board President Greg Zirk has served with Cook on the board since 2006.
“I found Phyllis to be always organized, thoughtful and demonstrating patience while soliciting engagement from other board members. She possessed a true passion and empathy for Hardy Telecommunications and its mission, employees and customers,” he said.
Zirk took over the role of president after Cook stepped down from that position. Cook then served as vice president for many years.
“She continued to mentor and provide valuable insight and council to me as her successor,” Zirk said.
Cook plans to spend more time with family with her additional free time.
Both Sherman and Zirk expressed their appreciation and admiration for Cook’s contributions to the cooperative.
“On behalf of the membership, board, and employees, I want to thank Phyllis for her many years of service as well as her exemplary leadership to the organization. We wish her the best in a long, healthy and prosperous retirement,” Zirk said.
Sherman agreed.
“She will be sorely missed by everyone at the cooperative, but we want to wish her the absolute best,” he said.
Hardy Telecommunications, Inc., a member of NTCA – The Rural Broadband Association, is a non-profit cooperative dedicated to bringing affordable broadband Internet service to the citizens of Hardy County and surrounding areas. The company offers services through OneNet, Hardy County’s first fiber-to-the-home network. It is recognized nationally as a Smart Rural Community Provider.
